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Logo and brand design for Sophie Carefull Photography

I was really excited when Sophie came to me via Instagram for a full overhaul of her branding, we'd been following each other on Instagram for a while and I loved her photography style. Sophie is a personal branding photographer for creative women, she delivers relaxed lifestyle portraits with personality, have a peek at her beautiful work here.

Sophie had a basic logo she'd been using for the past year, but her business had grown and she was at the point where it didn't really represent her well any more and wasn't professional enough looking.

The project began with Sophie filling in my brand discovery questionnaire and adding some initial inspiration to a Pinterest board. After chatting through some of her ideas on Skype, and researching Sophie's niche and ideal clients, I went ahead and pulled together a curated mood board for the design direction.

Once Sophie had approved the mood board and we had decided on using a hand-drawn font for her main logo along with a chunky serif font for other parts of her branding, I searched for the perfect pairing.

I created some custom lavender illustrations to add a memorable element to the logo and had so much fun adding this element into different parts of the branding. See all the details below!

The main and secondary logos...

The circular logo

Final colour palette

Submark design

Typography styling

Branding on social media template and business cards

Sophie was so pleased with the results, here's what she said:

"Meg is such an amazing brand designer! After running my photography business for a year with only a simple logo and colour scheme, I felt it was time to upgrade my branding and give myself a more consistent look and feel online. Meg understood what I was looking for straight away and helped me hone in on exactly the right look for my brand, choosing colours and fonts that I absolutely love and I know will appeal to my ideal client too. The whole process has been easy and enjoyable and I’m over the moon with the end result, which includes a collection of beautifully branded marketing materials that I can’t wait to use! Thank you for everything!"

If you're looking at branding or rebranding your business I'd love to hear from you! Please get in touch here.

If you're not quite ready to dive into a professional brand design you can download my FREE branding guide 'The Blossoming brand Blueprint' here.

#brandstyling #styleguide #moodboard #brandboard #brandingdesign #logoandbrandingdesign

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Photography by Sophie Carefull 

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